Navigation company TomTom needed an online video that would leverage their "Break Free" campaign and make the best of their license to Queen's song of the same name.
Starring the incomparable Michael Covino, a dead ringer for Freddie Mercury, we created a hilarious viral video in which Freddie chases a commuter through the most iconic spots in New York. We end with the tagline we created, Break Free from Traffic.
Freddie Mercury - Michael Covino
Scared Guy - Robert Marlowe